Advertising & Content

Loyals Groep helps you with high-quality, fascinating and relevant content and media that attracts the attention of your target group. Content that encourages action and takes into account today’s changing channels, needs and preferences, search engine algorithms and competition.

“The pen is mightier than the sword”
– Edward Bulwer-Lytton (1839)

The age of content experiënce is now
Loyals Groep turns the previous quote into “content that gives you goosebumps is mightier than a sword” – especially if you use it in the right way in the right medium. After all, digital content lends itself to interaction in a way that a newspaper cannot match, but conversely, the newspaper has the advantage of experience marketing (feeling something, holding it).

What matters is not only making the right brand content, but also making optimal use of that content in its media and channels. Some examples

• For our client Smart Letselschade Loyals Group label Huray developed all content & campaigns that made Smart measurably top-of-mind amongst its target audience within 12 months.
• Our labels PPCRN and Loyals developed the hybrid event platform of the Dutch ministry of healthcare (VWS) in which we brought together presentation, content, community- and user generated content.
• Loyals Group label Gravity developed the Kelly Weekers app – an extension of Kelly’s content engagement toolkit, through which readers are engaged daily with practical tools, insights and challenges.
• For Google Loyals label PPCRN developed the concept ‘Ask Google’ – a web series on YouTube in which Googlers answer viewer’s questions in entertaining YouTube-videos.

Good content nowadays means offering the right content in the right channel at the right time with the desired interactivity.

Experience that – for your brand as well!

PRODUCTEN AND SERVICES

Our Advertising & Content services are thé solution for companies, marketing departments, IT managers and/or (corporate) start-ups looking for a quick and measurable return on investment with a limited marketing budget. Loyals Group can help with:

• Search Engine Optimization (SEO)
• Storyboarding
• Brand Identity
• Creative concepting
• Copywriting
• Product Videos
• Brandmovies
• Recruitment video
• Live event registration and after movies
• Web series
• Videostudio rental
• Hybrid events
• Livestreams
• Channel- & traffic management

APPROACH

We work from the understanding that brand strategy, creativity, production, placement and technology are integrally connected. This is why we always look at the ultimate combination between your goals, your brand, your target audience and the intended impact.

Loyals Group’s in-house expertise ranges from strategy to concept, and from content production to digital access. This way we can satisfy every aspect of your service needs from a one-stop-shop principle. The approach is always tailored to your brand and your situation so that the output performs optimally and so that the right emotion is conveyed to your target audience.

No matter what your ambitions may be, it starts with getting to know and exploring your situation, ambitions and goals. Depending on what has already been realized and how useful that is we provide a production approach that delivers exactly what you want to present.

RESULTS

• A distinctive and appealing brand identity
• Brand- and marketing resources that touch the right nerve. With stopping power that makes your audience stop and think about you for a moment
• The content you need in image, text and sound
• Professional support and specialists that take care of your every need – from production to publication
• Measurable growth of your visibility and presence
• Your content in the right channels
• Measurable interactions (engagements) with your target group and audience
• Up to and including organization and registration of your events, online, offline and hybrid