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Three acquisitions for the new Loyals Group

Three acquisitions for the new Loyals GroupLoyals is expanding to become a multidisciplinary agency group for medium-sized businesses. The group started on Jan. 1 under the name Loyals Group and already made two acquisitions last year.

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The newly formed group helps companies with revenues between 20 and 250 million with digital transformation and brand building. Loyals Group emerges from the current Loyals in Mijdrecht. The two companies acquired are video content agency PPCRN and Magento specialist Stimmt. A third has also been signed, a mobile specialist, but Youri Lieberton is not giving details about that yet.

He will lead the group with associate Jerry Remmers.

“You see the market for digital agencies consolidating, and corona has accelerated that further. After a strategic orientation, we decided on a buy-and-build strategy.” He continues: “We want to do things differently than others. We are going to form labels around four or five specialties. Those agencies will continue to operate under their own names, but we will work with a common profit and loss account. That way we all work toward the same goal without distractions.”

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