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Another acquisition: sixth label for fast-growing agency group

Amsterdam, December 6, 2022 – With the acquisition of SEO agency SmartRanking, Mijdrecht-based Loyals Group is taking another major step forward in its growth ambition. Within five years, the agency group aims to become the leader in digital transformation and brand building in medium and large businesses. Thanks to the 100% acquisition of Groningen-based SmartRanking – which will start immediately – Loyals Group now consists of six labels (Gravity, Stimmt, Loyals, Huray, PPCRN and SmartRanking). Six labels that each have their own specialty but at the same time complement and reinforce each other perfectly and very organically. And can therefore serve the customer even better and more broadly. A total of 160 employees now work there.

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Loyals Group is rapidly developing into a multidisciplinary agency group with unparalleled digital know-how and backbone. An integrated approach is central to this. Companies with sales between 20 and 250 million euros can distinguish themselves more easily and grow faster thanks to Loyals Group’s expertise. They are literally made future-proof in the digital field.

Marco Groenendijk, COO and Group Director of the Loyals Group: “Through the acquisition of SmartRanking (17 employees) the Loyals Group currently consists of six strong labels that complement each other seamlessly. Together we support companies that want to take the next digital step through an integrated approach to provide even better service. All this from the idea ‘What got you here, won’t get you there.”

Groningen-based SmartRanking (17 employees) is a successful SEO (Search Engine Optimization) agency that specializes in online findability through the existing search engines. The fact that Loyals Group was able to bring precisely this agency in-house emphasizes the ambition of the agency group. And with this it strengthens its position as the authority in digital brand building.